Amazon Prime Music platform in India: First impressions

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Getting Started

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Amazon’s long-awaited Music streaming platform called Amazon Music is now accessible to Prime members in India. As we reported earlier, the service is available for all Android, iOS and desktop users. Soon after Amazon Music went live across the country, I decided to put to it to test, not only to understand its working but also how it compares to some of the existing music streaming apps and services like Saavn, Gaana and Google Play Music.

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Amazon Music is limited for users with the Prime membership, which costs Rs 999 per year. But in spite of an active Prime membership, I initially faced some issues registering myself onto Amazon Music. Each time I visited music.amazon.in desktop website or Amazon Music app for Android, I’d end up on a billing page waiting for my credit/debit card details.

I figured out I was being redirected to Amazon Music Global platform (music.amazon.com) on both app and website. Yes, Amazon Music first went live in the US, Canada and several European countries, and the subscription cost there is of course different.

Upon contacting Amazon customer care, I learnt that since my account was created in 2012 and no other Amazon digital services for were available back then in India, default marketplace for my account was set to amazon.com instead of amazon.in. Shortly after bringing this to their notice, Amazon customer care then set my default marketplace as amazon.in.

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This issue may arise for those who had signed up for Amazon account in 2012 or before. If you are facing a similar problem, go to amazon.in and log into your Amazon account. Navigate to Your Orders > Manage Your Content and Devices > Settings > Country setting. From here, change your country to India. Now, try accessing music.amazon.in from a desktop or sign out of a mobile app and log in once again.

Getting started with Amazon Prime Music was easy. On the desktop, I logged onto music.amazon.in and signed into my Amazon account. I was then asked to agree to the ‘Terms of Use’ and set music preferences by language. I chose English, Hindi and Marathi before proceeding further. Within a split-second, I found myself right onto Amazon Music Platform.

The Good

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The Bad

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First Impressions

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