YouTube TV, the company’s alternative to cable TV intially launched in April last year. Now, according to a CNBC report, the service has garnered over 3,00,000 subscribers so far. YouTube TV offers a wide variety of television channels for $35 (approximately Rs 2,233.88) per month, which should be cheaper as compared to a cable bill.
YouTube initially made the service available in select US areas like New York City, Los Angeles, Chicago, Philadelphia, and San Fransisco. Since then the reach of the service has been expanded to more than 80 markets. For customers outside these markets, they can still sign up for YouTube TV account, but they won’t be able to watch the local channels that limited to officially supported market.
Services like YouTube TV, Netflix, Hulu garner huge audiences and users aren’t locked into any contract either. Additionally, users get the same deals on online streaming websites for much lower costs. It remains to see when YouTube officially launches the service in India for its Indian users to consume.
YouTube TV is still in its infancy and rolling out to newer markets. If the report is true, audience reach of 3,00,000 in a short time span is no less than an achievement. However, it doesn’t mean their service is the best. YouTube TV has a long way to go in terms of competition with services like Sling TV, DirecTV Now, Hulu Live TV.
SlingTV has reach of 2 million subscribers. DirecTV Now and SlingTV, meanwhile, have 1 million and 4,50,000 subscribers respectively.