Xiaomi is preparing to launch yet another smartphone in India. Xiaomi took to official Xiaomi India twitter account to tease the launch of the upcoming smartphone. Xiaomi India VP Manu Kumar Jain in a tweet wrote, “Announcing the launch of a new Redmi phone! This will be the 2nd BIG announcement of the month ☺️ Coming soon. Stay tuned #PowerInYourHand.”
Xiaomi has not shared any details on which phone it will announce, but during the last product launch, it confirmed that successor to the Redmi 3S and Redmi 3S Prime would be coming to India soon. And since Xiaomi has pointed out to a new ‘Redmi’ phone, it could possibly unveil the Redmi 4 phone. However, the Redmi 4 Prime arrival to the country still remains in question as the announcement indicates the launch of only one Redmi device.
— Manu Kumar Jain (@manukumarjain) May 5, 2017
Xiaomi had officially introduced the Redmi 4 and the Redmi 4 Prime in China in November last year. In terms of specifications, the Redmi 4 features a 5-inch HD (720×1280 resolution) display. It is powered by 1.4GHz octa-core Qualcomm Snapdragon 430 processor paired with 2GB RAM. The phone offers 16GB of internal storage. The metal unibody Redmi 4 has a 2.5D arc glass on the front. The smartphone has a 13-megapixel sensor on the back with phase detection autofocus, flash and 5-megapixel sensor on the front. The Redmi 4 has a battery backup of 4100mAh and runs MIUI 8 based Android 6.0 Marshmallow. The phone in China is priced at CNY699 (around Rs. 6,900).
The Redmi 4 Prime meanwhile has a 5-inch full HD (1080×1920 resolution) display and is powered a 2GHz octa-core Qualcomm Snapdragon 625 processor. The device packs 3GB of RAM and 32GB onboard storage. It runs MIUI 8 based Android 6.0 Marshmallow. The Redmi 4 Prime is priced at CNY 899 (roughly Rs. 8,900).
Xiaomi in March this year launched its ultra-affordable Redmi 4A smartphone in India at a price of Rs. 5,999 and if the company is planning to bring the Redmi 4 it will be the second entry-level offering from the company’s portfolio. Xiaomi’s strategy of adding a new Redmi phone seems pertinent as these affordable Redmi smartphones are gaining popularity among the Indian consumers. Recently, a Canalys market research cited that Xiaomi has become the second largest smartphone brand in India after Samsung.