Xiaomi today launched a special edition of one of its best-selling smartphones in India, the Redmi Note 4 Lake Blue Edition. The company has launched this smartphone to support the Bengaluru lake restoration initiative that they are supporting. Xiaomi has sent out a press note stating that a part of the proceeds from the sale of this variant of the smartphone will be contributed to this cause under the Swachh Bharat Abhiyan. This variant is only available with 4GB of RAM and 64GB of internal storage. This phone will go on sale on September 4 at 12 PM on their official website, Flipkart and the company’s Mi Home stores across the country. Interestingly, this smartphone will go on sale just before the launch of their new dual camera smartphone on September 5.
The Xiaomi Redmi Note 4 currently comes in three storage variants, 2GB RAM/32GB internal storage for Rs. 9,999, 3GB RAM/32GB internal storage for Rs. 10,999, and 4GB RAM/64GB internal storage variant for Rs. 12,999.
“We are a company who believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing serious threat. To show our concern for the cause we are taking up the maintenance of Kempabudhi kere, to support BBMP in bringing it back to its initial days of glory as a project under Swachh Bharat Abhiyan. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause,”
Manu Jai, Vice President, Xiaomi and Managing Director, Xiaomi India.
The company claims to have sold over five million units of the Redmi Note 4 since its launch in India six months ago. The company seems committed to the cause and also to itself as they are only giving away a part of the proceeds. As previously mentioned the company is having an event on September 5 which might see them launching the successor to the Redmi Note 4 which might undermine the sales of this smartphone.