The intact growth potential for smartphone sales in the Indian smartphone market have had noteworthy influence on the Western smartphone makers and the Chinese brands. Looking at the country’s smartphone market as a major ground, the smartphone makers, particularly the Chinese leading smartphone companies have put significant marketing strategies to capture substantial shares.
Currently, the second largest smartphone manufacturer Xiaomi is targeting a 50 percent increase in its offline sales this year. The company’s CEO, Lei Jun, in an interview with Economic Times said that his company is aiming to fix supply demand (as Xiaomi smartphones primarily retail in the online e-retail stores) to fulfil the high local demand.
Xiaomi had entered the Indian smartphone market in 2014 and last year the company crossed $1 billion milestone in revenue in the country. To endure its success, the Chinese conglomerate recently started its second manufacturing unit in partnership with Taiwanese electronics major Foxconn in Andhra Pradesh. Lei on the context said that more than 95 percent of Xiaomi smartphones that are sold in the India are manufactured in India. however, with the second plant the company is falling short on supply, he added.
In a separate report, Xiaomi is said to be aim at providing 20,000 jobs in India in the next three years. According to the report from IANS, Xiaomi’s founder said that India was one of the important markets for the company and it aims to create 20,000 jobs in the country. Speaking at the Economic Times Global Business Summit 2017, Lei said that the company has made major strides in a very short time.
Although Xiaomi is struggling with the rivals Oppo, Huawei in its home country, China, the company is pushing efforts to mark its success and have utter dominance in the Indian smartphone market.