The Chinese handset maker Xiaomi in partnership with HRX by Hrithik Roshan has launched the Mi Band HRX Edition in India today. The Xiaomi Mi Band HRX Edition is priced at Rs. 1,299 and it will be available for purchase via Mi.com and Mi Home stores starting September 18. The limited edition fitness band will hit across online stores Flipkart, Amazon and Myntra from September 20. There will be a preview sale as well at Curefit and Cult gyms from September 18 to September 20.
The new Xiaomi Mi Band HRX Edition has quite similar aspects as the Mi Band 2, like a splash resistant OLED display, however it offers an improved tracking algorithm to accurately monitor user’s activities. The limited HRX edition Mi Band is said to last up to 23 days on a single charge.
The Mi Band HRX Edition features a 0.42-inch OLED display with scratch-resistant glass, anti-fingerprint coating that will show time and step. It offers an improved pedometer algorithm and monitors users fitness and tracks sleep. The fitness band has a low-energy Bluetooth 4.0 chipset and comes with IP67 ratings for water resistance. The Xiaomi Mi Band HRX edition can also send calls and notification alerts, and unlock the paired smartphone when kept close to the fitness band. This functionality will be available on devices running Android 5.0 Lollipop OS or above.
“Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band – HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India
“I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands – HRX Edition is an opportune decision as they are in sync with our philosophy. In today’s fast paced life a lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts,”Hrithik Roshan, Founder, HRX said.