Xiaomi to make further inroads in the Indian TV market with a new Mi TV series launch next week

Let's hope they don't frustrate their customers with more flash sales

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Xiaomi will announce a new Mi TV series in India next week, a new event page hosted on Xiaomi India’s official website seems to suggest. The launch has been scheduled for March 7 where folks at Xiaomi India are likely to unveil a new TV series in the country. It comes  less than a month after Xiaomi debuted in India’s television segment with their Mi TV 4, which costs Rs 39,999.

While the event page itself hasn’t revealed much concerning the exact model, Xiaomi India has released a couple of teasers on their social media channels with hashtag #SwitchToSmart. One of their recent tweets reads “Mi fans! It’s time to switch to something smarter, slimmer & sleeker. Time to #SwitchToSmart TV. A new series coming soon!”

Hence, one thing is obvious here that Xiaomi has decided to stick to a slimmer form factor, something that seems to have enough going for it to stand out among competition (depending on the cost, of course). But more importantly, Xiaomi has set the bar high this time around. All credit goes to Mi TV 4, which is claimed to be ‘the world’s thinnest LED TV.’

And looking at the way Xiaomi is teasing this upcoming series in India, they’ve got no other options than banking on slimness and of course, smartness (pun intended). What else could help them earn some love from customers in 2018 as far as TVs are concerned?

While there are no specifics available at the moment, reports suggest that Xiaomi may announce their Mi TV 4A lineup during the event. If you recall, it first came to China in March last year. Xiaomi also has Mi TV 4C range available on their home turf, which was announced in October last year. Whatever it may be, India’s television segment is clearly heating up with Xiaomi poised to play a key role. Let’s hope they don’t frustrate their customers with more flash sales.

Update: Xiaomi Mi TV 4C is listed on official Xiaomi India website at the price of Rs 27,999.