Xiaomi could announce new offline only sub-brand: Reports

A new Xiaomi sub-brand may be all set to debut in order to compete with the likes of Oppo and Vivo, suggest report

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    • Xiaomi may debut new sub-brand in offline space
    • Upcoming smartphone could feature a dual-camera
    • Xiaomi is said to launch Mi Max 2 in India next week

In what could be a very exciting news for the smartphone industry, Chinese smartphone maker Xiaomi is reportedly gearing up to launch a new sub-brand. The company is currently selling handsets under existing sub-brands like Mi and Redmi, and they have a strong presence in online space. Xiaomi has not been doing enough in offline retail, and the company’s growing absence in mortar and brick stores is what made room for other Chinese brands like Oppo to take over this space.

Although the Chinese smartphone company announced a retail store in Bangalore a couple of months ago and is striving to build a strong foothold in the offline market in coming months, they have a long way to go. Reports indicate Xiaomi’s upcoming sub-brand will have a focus dedicated entirely to offline market in order to compete with the likes of Oppo and Vivo.

A new device, which is said to belong to Xiaomi’s third sub-brand, has been leaked in a render. The design resembles a lot to that of OnePlus 5 (Review), which borrowed design principles from Oppo R11 Plus and Apple iPhone 7 Plus (Review), thanks to similar a dual-camera setup and antenna lines. The render suggests the placement for LED flash is on the opposite side, though. We have no concrete details with regards to brand or model name.

Also Read: Xiaomi’s first Mi Home Store debuts in Bengaluru, to open in more cities soon

Meanwhile, Xiaomi India is teasing the launch of the upcoming smartphone, possibly Mi Max 2. The phone is said to feature a massive 5,100mAh battery. In another news, upcoming Xiaomi Redmi 5A specifications have been leaked alongside the retail box, suggesting imminent launch. Additionally, there was a report earlier this month that Xiaomi is warming to launch Redmi Note 5, successor to Redmi Note 4 (Review).