The instant messaging service, WhatsApp has begun testing verified business accounts on its platform. With the intent to search for ways to work with enterprises in the coming months, the Facebook-owned company has promised that it would make the service ad-free.
Apparently, some business accounts on WhatsApp are said to have been verified and reports indicate that such accounts will likely have a ‘familiar tick badge’ in green right next to the contact name. The online movie ticketing service, BookMyShow is one among those businesses that has collaborated with WhatsApp.
According to a report from Factor Daily, the confirmation came upon from a user in Twitter. “We will use this chat to send your ticket confirmation. To stop receiving messages from us, please reply with ‘Stop’,” the tweet reads.
The report further notes that BookMyShow is not the only company that is looking upon WhatsApp for Business feature. WhatsApp is said to be in talks with online transportation network company, Ola, Uber, hotel rooms ‘aggregator’ OYO and a few airline companies.
While this business messaging service is still at its early development edge, one will have to wait and see how these plans come to fruition. The instant messaging service that is free for its users has been able to accumulate over 200 million active users in India. Notably, the company in July had received approval from the National Payments Corporation of India (NPCI) to let users make in-app payments via the Unified Payments Interface. A UPI preview has also appeared early last month in WhatsApp beta version but it was supposedly hidden.
The UPI integration has become an integral component in the digital corner and WhatsApp along with other companies (Google & Facebook) are waiting to get an approval from Reserve Bank of India to get an approval for the integration.