Twitter officially doubles character limit from 140 to 280 per tweet

Now twitter users might be able to express themselves better

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Highlights

    • This new feature was announced on Tuesday
    • The company started testing this feature in early September

Twitter on Tuesday announced that it has doubled the character limit for tweets from 140 to 280 characters. This might be a move from the company to attract more users and boost engagement between the existing ones. It marks a new era for Twitter since this is the first time that the company has increased its 140-character cap since its debut.

This new change will be rolling out in all languages with the exceptions of Japanese, Korean, and Chinese, in which space limitations have never been an issue.

Recently, Twitter has been lagging behind its competitors in terms of user growth, it also has been struggling in monetary terms. This new change could affect longtime users experience.

Product manager Aliza Rosen said in a blog post,
“that the test showed most people still used 140 characters or fewer, suggesting the fast-moving nature of Twitter will not change.”

Also Read: Save now, read later: New Twitter #SaveForLater feature in works

“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter, We’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue,” Rosen said.

In the blog post, Twitter also mentioned that they had seen growth in their active user base recently. Now the social media platform has 330 million active users.