Twitter on Tuesday announced that it has doubled the character limit for tweets from 140 to 280 characters. This might be a move from the company to attract more users and boost engagement between the existing ones. It marks a new era for Twitter since this is the first time that the company has increased its 140-character cap since its debut.
This new change will be rolling out in all languages with the exceptions of Japanese, Korean, and Chinese, in which space limitations have never been an issue.
We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves.
More characters. More expression. More of what’s happening.https://t.co/wBpYdy1K40
— Twitter (@Twitter) November 7, 2017
Product manager Aliza Rosen said in a blog post,
“that the test showed most people still used 140 characters or fewer, suggesting the fast-moving nature of Twitter will not change.”
“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter, We’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue,” Rosen said.
In the blog post, Twitter also mentioned that they had seen growth in their active user base recently. Now the social media platform has 330 million active users.