Sony has a new smartphone in the works, one which was spotted on GFXBench. The benchmarking site lists the phone as “Pikachu” and is said to be powered by the MediaTek MT6757 Helio P20 SoC (octa-core 2.3GHz) and 3GB of RAM. The device has a 5-inch display with a resolution of 1280×720. GFXBench lists the internal storage as 22GB, which we assume is the user-accessible storage. In terms of imaging, Sony’s Pikachu has a 21 megapixel back sensor and a 7 megapixel front facing camera. Beyond the basics, the phone runs Android Nougat right out of the box.
Glossing over the benchmark numbers of Sony’s Pikachu, it is clear that the phone is a mid-tier device. Adding Sony’s Xperia XZ to the comparison, we see that the Pikachu’s numbers are practically half of those of the Sony Xperia XZ across the board. The MediaTek Helio P20 chip re-affirms that this is to be a mid-tier device. you can see the comparison at the bottom of the article.
It would be interesting to see how this phone plays out in the long-term strategy of Sony. The Japanese tech company had decided to re-assess its smartphone strategy and chose to focus only on the premium segment. Now we see a phone that is square in the mid-tier segment, we’d like to see how Sony plans to price the phone given its performance bracket.
The mid-budget tier is currently dominated by the Chinese manufacturers such as Xiaomi, OnePlus and Oppo who offer top end hard specs in the 25K-30K bracket. Lenovo pushes the envelop further with a sub-20K phone, the Lenovo Z2 Plus with a Snapdragon 820 processor and 4GB of RAM. If Sony plans to release a phone that puts it below phones like the OnePlus 3 or the Lenovo Z2 Plus in terms of performance, pricing will play a critical role in the phone’s success or failure.