Samsung’s AI assistant Bixby unveiled, will be “fundamentally different” from Siri

Samsung new voice-powered digital assistant Bixby to debut on the flagship Galaxy S8, will be fundamentally different from other voice assistants.

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    • Samsung AI assistant Bixby unveiled.
    • Will debut on the Galaxy S8.

Just one week left for Samsung’s next big launch, and the company has already unveiled its new AI assistant called ‘Bixby’. The South Korean consumer electronics giant has officially announced its new assistant and confirmed that the flagship upcoming Galaxy S8 will have the voice-powered Bixby AI.

Samsung, in a press release, explained what the new Bixby assistant is and how it will be “fundamentally different from other voice agents or assistants in the market.” InJong Rhee, the company’s Executive Vice President and Head of R&D, for Software and Services, stated in the release that Bixby will be different in three ‘key areas’.

Unlike other assistants (such as Siri, or Alexa) available in the smartphone market which support only ‘a few selected tasks for an application’, Bixby will be able to take control of apps more extensively. “Most existing agents currently support only a few selected tasks for an application and therefore confuse users about what works or what doesn’t work by voice command,” Rhee said. “The completeness property of Bixby will simplify user education on the capability of the agent, making the behaviors of the agent much more predictable.”

Context Awareness
Bixby will be able to know the context around a command and have it “understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously.”

Cognitive Tolerance
Rhee wrote that Bixby will be better at understanding commands with ‘incomplete information’ and execute a task based on the available information.

To adapt to the new digital assistant, Samsung has confirmed that the upcoming Galaxy S8 and its ‘future devices’ will have a dedicated button (as seen in the previous leaks) on the device to trigger Bixby. The company also said that the Galaxy S8 which will be unwrapped by the end of this month and will have a “subset” of pre-installed apps that can be controlled with the Bixby. Besides an SDK will also be available for the third-party developers to “make their applications and services Bixby-enabled easily”.

According to Rhee, the prime focus of the Bixby assistant is “to make the interface of the phone simpler and more natural to use.”

While Samsung will pre-install the digital assistant on its upcoming smartphones, it has also promised that Bixby will be gradually added to others appliances like refrigerators and air conditioners as well. Rhee claimed that the voice assistant will be able to work with anything that “has an internet connection and a microphone.”

With Samsung introducing the new AI equipped digital assistant, it has entered the sphere of machine learning and creating an AI aided ecosystem for its users, just as Google, Amazon, and Apple have.