Samsung today announced the new and upgraded Bixby 2.0 digital assistant which is now available for a range of connected devices. Bixby was originally launched last year alongside the company’s flagship smartphones, the Galaxy S8 and the Galaxy S8+. The new Bixby 2.0 will be open to all developers which will, in turn, help the company get the digital assistant to more devices, the company said at its own developer’s conference in San Francisco.
“Bixby 2.0 will be ubiquitous, available on any and all devices. This means having the intelligence of Bixby, powered by the cloud, act as the control hub of your device ecosystem, including mobile phones, TVs, refrigerators, home speakers, or any other connected technology you can imagine,”
said Eui-Suk Chung, Samsung executive vice president, in a blog post.
This move will make Bixby come directly in competition with Amazon’s Alexa, Google’s Assistant, and Microsoft’s Cortana. Bixby’s first generation had mixed reviews, however, Eui-Suk Chung said that the version 2.0 will be a powerful intelligent assistant platform that will bring a connected experience that is ubiquitous, personal, and open, calling it a fundamental leap forward for digital assistants.
When Bixby was initially introduced it was pitted as a system that would control all the tasks in smartphone applications, now with the version 2.0 the company is trying to let Bixby control other smart home devices also.
Samsung Next president David Eun said,
“When we think about Bixby, we don’t think about it as a voice gateway on a single device. We think of it as a service across all devices in the home — TVs, appliances, even cars.”