Samsung on Wednesday took the stage at Mobile World Congress Shanghai 2017 to introduce a new brand of ISOCELL image sensors. The ‘standalone’ image sensor brand consists of four ‘technological sub-brands’ that cater to specific ‘market demands’.
While the South Korean tech giant manufactures its own system-on-chips, memory chips, SD cards, it now seems to be putting its focus on image sensors as well. The ISOCELL technology have been around since 2013 and was first integrated inside the flagship Galaxy S5. Samsung says that the technology separates each pixel with a physical barrier that reduces color crosstalk among pixels. This allow high color fidelity, enabling excellent image quality even with smaller pixels.
The company also elaborates the new range of ISOCELL image sensor brand as follows-
ISOCELL Dual- These sensors which are said to have combination of different sensors to bring various features in one device.
The last sub-brand clearly hints that Samsung might soon join the bandwagon of delivering smartphones with dual camera sensors, perhaps the highly rumoured Galaxy Note 8 or even the Galaxy C10. The company’s new dual camera brand is said to be available in monochrome and RGB configuration. Speaking of its specifications, Samsung’s dual camera configuration is seen featuring two 13-megapixel sensors, one with RGB and other in monochrome, both having Samsung’s autofocus on board. The cameras also have smaller 1.12 µm pixel sizes higher than the one packed inside Samsung’s premium flagship Galaxy S8 with 1.4 µm sensor.
Although the ISOCELL technology is not a new ‘venture’, the introduction of these sub-brands (particularly the ISOCELL Dual) could be an overhaul for the company to fit in to the trending camera technologies.
“Samsung ISOCELL is a brand that represents the essence of our leading pixel technologies. We expect the ISOCELL brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device. With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications, “said Ben Hur, Vice President of System LSI marketing at Samsung Electronics