Samsung has launched the mid-range Galaxy On Max in India. The device will focus on photography. The smartphone will be exclusively available at Flipkart for Rs. 16,900. It will go on sale from July 10. Samsung has commented that this device will be an online exclusive and won’t be sold offline. The major selling points of this that Samsung is focusing on are an all-metal unibody design, Samsung Pay Mini and the social camera. The Samsung Pay Mini is a lighter version of the company’s payment app and the social camera lets users apply filters and share images directly on social media. Both of these features were first introduced by Samsung during the launch of the Galaxy J7 Max and J7 Pro.
As for the camera, the Galaxy On Max sports a 13-megapixel camera on the back and front. The primary camera features an aperture of f/1.9 and the secondary camera has an aperture of f/1.7.
“Today consumers use their smartphones to capture memories. Galaxy On Max is the perfect device for this, enabling users to click brilliant photographs under all light conditions. It also offers the option of sharing pictures on-the-go with a single click. Galaxy On Max will redefine the way people click and share pictures,”
Sandeep Singh Arora, vice president, Online Business, Samsung India
The Samsung Galaxy On Max comes with a 5.7-inch fullHD screen, it is powered by an octa-core MediaTek processor. It sports 4GB of RAM and 32GB of Internal Storage expandable up to 256GB via MicroSD card. The phone also comes running Google’s Android 7.0 Nougat operating system with Samsung’s own UI on top. All of this is backed by a 3,300mAh non-removable battery.