Mukesh Ambani led Reliance Jio Infocom Ltd has crossed the one-year milestone today. The young telecom operator commercially went live on this day (September 5) last year and ever since its introduction the telecom industry has experienced a major disruption.
The company’s free data and voice calling services led them earn wide popularity among the masses. Two months ago, Reliance Jio announced its first 4G feature phone, the JioPhone. This feature-smartphone is designed to be available at a cheaper price of Rs. 1500. While the company puts its emphasis to upheave its presence in the telecom industry we take a look back at the achievements this relatively new telecom operator has earned in its 12-month period.
Jio earns 100 million subscribers in 10 months
Reliance Jio on September 1, 2016, launched free data, voice and video calling under its “Welcome Offer” until December 31, 2016. While the offer was replaced and it was later announced as an extension in the form of Prime membership, the telecom operator reached 100 million subscribers within ten months of its launch. With its lucrative offers, Jio managed to attract a wider mass in the country over a period of less than 170 days. The company has now over 125 million subscribers, which faster than any other carrier in the country.
Upsurge in data connection
During its 4G feature phone launch, the JioPhone, the company claimed that it managed to roll out monthly data consumption from 20 crore Gb per month to a massive 250 crore Gb per month, out of which 125 crore Gb was consumed by Jio users.
Faster growth rate than social media platforms
Reliance Jio as of April 2017 reached a paid subscriber base of 108.9 million users and the company has claimed that it has been adding 7 new users every second per day since in its initial days in the country. Reliance said, that the growth rate is bigger than the adoption rate for social apps and services like WhatsApp, Facebook etc.
Apparently with such benefits in data, voice and video calls, Jio users made more than 200 crore minutes of voice and video calls and consumed more than 100 crore GB of data on Jio network. Reports note that nearly 5.5 crore hours of video have been watched per day on its network.
Building its infrastructure
While Jio set a strong foothold in the telecom sector with its 4G LTE network service, the company didn’t end up only pushing monthly data benefits for smartphone users. In January 2016, the Reliance began rolling out high-speed Wi-Fi service, Jionet. The company’s affordable LYF branded 4G smartphones began to penetrate the market in the same year on March in preparation for the launch of 4G services. As of July 2017, the company has spent nearly Rs. 2 lac crore to establish the world’s largest greenfield 4G LTE network. Mr. Mukesh Ambani at the JioPhone launch promised that within 3 years, Reliance Jio will have the largest 4G LTE network in the country.
The company also plans to provide 20 percent more value to each of the competitors’ plan. Jio has over 10 lakhs retail partnership all across the country and it is said to be targeting a revenue market share of 50 percent by 2021.