PayTM the mobile wallet and e-commerce website might soon introduce a new feature which will allow the users to talk to other users within the app. The Wall Street Journal reported that the company is planning to introduce instant messaging features in its mobile application. PayTM currently has over 225 million active mobile app users. The report from WSJ also stated that the roll-out of this feature could start within the upcoming two weeks. It is being said that with the introduction of this new feature PayTM will be in direct competition to apps like WhatsApp, Hike, We Chat, etc.
Recently, some of the instant messaging services like Hike Messenger have started introducing payments features in their apps by the integration of UPI. Reports also point towards the fact that WhatsApp might also introduce payments services sometime this year. The WSJ report also added that the company’s instant messaging platform will help businesses to be in contact with the customers.
This move from PayTM comes just after the cash crunch of India has ended, which started last year when currency notes of Rs. 500 and Rs. 1,000 were rendered invalid. That time PayTM’s business boomed due to them being one of the largest digital wallets in the country. This move if right will make the company enter into the overcrowded market of instant messaging apps which is currently ruled by WhatsApp and Facebook Messenger. We will have to see how things will fair out for the company in the coming future.