Earlier this year, Nokia’s classic feature phone, the Nokia 3310 made a comeback in the mobile industry. HMD Global’s latest Nokia 3310 first announced at Mobile World Congress 2017 earlier this year. Nokia 3310 came to India even before Nokia 6,5 & 3 Android smartphones, and while the company may have tried to venture on the nostalgia value of the phone, many users may have felt the need of a slight upgrade to match at least tidbit of the smartphone era. The re-designed Nokia 3310 relied on 2G networks but while telecom operators in select countries like Australia, Singapore no longer provide 2G network service, its usage may also have been reduced. However, HMD Global has finally introduced a new variant of the Nokia 3310 with 3G connectivity.
HMD Chief Marketing Officer Pekka Rantala, announced the Nokia 3310 3G model and claimed the company have managed to sell “millions” units of the revamped version of the Nokia 3310 across different markets.
“Our re-imagining of the Nokia 3310 has been a global and cultural phenomenon. In a world dominated by smartphones, the mix of nostalgia and a beautiful phone that just keeps going has captured people’s imagination. Our fans around the world have been asking for this iconic phone to support 3G. Fans asked, we listened, and today welcome the Nokia 3310 3G,”
Juho Sarvikas, Chief Product Officer, HMD Global said in a press statement.
The new Nokia 3310 3G variant will retail for a global average price of €69 (roughly Rs. 5,400) and the company says the handset will roll out from mid October. Besides 3G connectivity, the new variant will also offer customisation options to re-arrange icons and choose colour themes. Other specifications are the same as the generic (re-freshed) Nokia 3310. The phone features a 2.4-inch QVGA (240×320 pixels) polarised colour display. It comes with 64MB storage and supports expandable storage up to 32GB via microSD card. At the back it carries 2-megapixel camera with LED flash and offers FM radio. Nokia 3310 3G packs a removable 1200mAh battery that is rated offer 24 days of standby time for dual-SIM variant. The phone will be available in four colour options- Azure, Charcoal, Warm Red, and Yellow.