Nokia has finally started rolling its device portfolio in India, starting with the Nokia 3310. The revamped classic comes before the Nokia made smartphones, most likely in order to capitalise on the nostalgia value of the phone. The Nokia 3310 is a feature phone carrying the Nokia branding which is now owned by HMD Global.
Nokia has said that the 3310 will be available in India for a price of Rs. 3310, beginning May 18, 2017. The phone will come in four colours; Blue, grey, red and yellow, all in one configuration. The Nokia 3310 has a 2.4-inch QVGA display and 16MB of internal storage which can be expanded up to 32GB. It has a 2-megapixel camera with LED flash on the back and supports FM radio. In terms of connectivity, the Nokia 3310 will be available in the dual-sim configuration in India, however, the phone does not support 4G or even 3G. Users of the Nokia 3310 will only be able to leverage 2G speeds using the phone. The phone runs off a 1200mAh battery, which should be able to power the feature phone for an adequate duration.
“Talk all day on a single charge, send texts, take pictures and enjoy a pocket jukebox with a built-in FM Radio and MP3 player. Our reinvention of this classic design is sure to make you smile. It’s got everything you remember, but with a modern twist. So whether you’re after a feature phone that offers amazing battery life in a head turning design or a companion phone, the Nokia 3310 won’t let you down,” said Ajey Mehta, VP-India, HMD, Global. What would really draw people towards the Nokia 3310 is the nostalgic value of the full numeric keyboard and of course, Snake.
Nokia is poised to make its comeback in a big way, after its failed adventures with Microsoft and their Windows Phone ecosystem. Along with having launched Nokia 6, Nokia 5 and Nokia 3 at Mobile World Congress a few months ago, Nokia created waves of excitement by bringing back the iconic Nokia 3310, a phone that lives in infamy thanks to the millions of memes it spawned. We can only hope that the revamped phone will live up to the benchmark set by the original.