New smartphone brand 10.or makes debut in India

A new entrant 10.or (Tenor) has made it debut in India, introducing a budget smartphone 10.or E with Android Nougat, 4000mAh for just Rs. 7,999

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    • 10.or (Tenor) E smartphone launched in India
    • The phone is priced starting at Rs. 7,999
    • It runs Android 7.1.2 Nougat, upgradeable to Android Oreo

The Chinese smartphones have captured almost half of the share of India’s smartphone market, thanks to its aggressive pricing strategy. And while these Chinese brands enjoy a momentous success in the country, fresh players have made entry to build their presence and of course capture a good market share in the Indian smartphone market. One among these new Chinese brands is 10.or (pronounced as Tenor) that made its debut on Wednesday, September 6.

The smartphone brand has launched a smartphone dubbed as 10.or E manufactured by Chinese ODM Huaqin Telecom Technology Ltd. The handset is priced starting at Rs. 7,999 and it will be available exclusively on e-retail site Amazon India.

The phone features a 5.5-inch full HD (1080×1920 resolution) 2.5D IPS display with Corning Gorilla Glass 3 protection. It is powered by an Octa-core Snapdragon 430 processor paired with Adreno 505 GPU. The 10.or E runs Android 7.1.2 Nougat, and it is upgradeable to Android 8.0 Oreo. The phone comes in two RAM/storage options- 2GB RAM/16GB native storage and 3GB RAM/32GB internal storage. The storage is further expandable up to 128GB with microSD card.

The new 10.or E will be available exclusively on Amazon India
The new 10.or E will be available exclusively on Amazon India

Talking about the design, the phone looks somewhat similar to Nokia’s premium device the Nokia from the front with thin bezels on both side. The 10.or E features on-screen navigation keys with a circular fingerprint sensor embedded on the back panel. The rear camera module is placed at the centre with LED flash alongside. The volume keys and power button are located on the right edge of the device. Up front, it has the selfie-camera, LED flash and sensors.

As for the camera, the new 10.or E sports a 13MP rear camera with PDAF, f/2.0 aperture, and LED flash. The handset comes with 5MP front facing camera with f/2.0 aperture and LED flash. It packs a 4000mAh battery that is rated to deliver two days of usage on regular charge.

The 10.or E offers 4G VoLTE support, Wi-Fi 802.11 b/g/n, Bluetooth 4.2, 3.5mm headphone jack, and GPS under its connectivity suite. It comes in two colour scheme- Aim Gold and Beyond Black. The 10.or E 2GB RAM variant is priced at Rs. 7,999, while the 3GB RAM model will cost Rs. 8,999. As mentioned, the handset will be available on Amazon India soon.

Commenting on the launch, Jeffrey Liu. Key Account Director. Huaqin Technology, “India is a large market for smartphones, 10.or is a great buy for those looking for great features and reliable performance at an attractive price. We learnt a lot from Amazon’s customer insights. This product has been designed and developed specifically for India. With world-class design, features and functionality, we are confident this product will resonate well with customers in India. We will work towards bringing more innovations to the market soon.