The Indian smartphone market is already overcrowded thanks to numerous Chinese brands that have managed to secure dominant positions and significant market share. A new Chinese brand Voto Mobiles, which is manufactured by Xunrui Communications, has now geared up to debut in India. Xunrui is a said to be one of the major leading smartphone makers, aimed at serving different mobile brands and fulfilling to their R&D as well as the design requirement. As a result, Voto Mobiles is likely to benefit from Xunrui Communication’s in-house R&D and Product Design expertise.
“Our vision is to revolutionise the Indian Smartphone market with our affordable, simple yet feature rich smart devices. Xunrui’s more than a decade’s experience of catering to the needs of Global mobile brands will help Voto to establish itself as a favourite brand for the Indian audience,” said Mr Sayantan Dey, Business Head-Overseas at Voto Mobiles.
“India is in a sweet spot in regards to long term economic growth prospective. With right policies and reform, the consumer durable market in the field of technology is poised for robust growth. This is the right time to enter the India(n) market, and we foresee huge growth opportunities going forward” Voto Mobiles has aggressive expansion plan with multi city launches across India. The company is targeting more than 400 hundred distributors in first three months alone. With such aggressive expansion plan, the company has a growth prognosis of more than INR 3000 million revenue target in first three months. Voto has a robust sales strategy in place to achieve its aggressive numbers,” said Mr. Subhash Agarwal, Director-New Market Development and Ms. Huang Hai Yan, Director-International Business at Voto Mobile.
Voto Mobiles has not shared any much details with regards to exact timeline of the release or number of devices it is planning to announce initially. We have reached out to folks at Voto Mobiles, and we will update this story once they respond to our query.