The domestic handset maker Micromax has partnered with Vodafone to launch a 4G enabled smartphone. The latest smartphone from Bharat series called the Bharat2 Ultra will be made available starting November for a price as low as Rs. 999.
The Bharat2 Ultra features a 4-inch WVGA display and is powered by a Spreadtrum SC9832 quad-core processor clocked at 1.3GHz. The phone comes with 4GB ROM and 512MB RAM. As for the camera, it sports a 2MP camera and a 0.3MP camera up front. The camera also offers few modes that include- frame, burst and scene. The phone packs 1300mAh battery and runs Android 6.0 Marshmallow
Micromax claims that the Bharat series handsets have been ‘adopted’ by around 2 million users. Although the new Bharat smartphone will come for an effective price of Rs. 999, it envelops terms and conditions like the JioPhone. Consumers will need to buy the phone for a price of Rs. 2,899. After purchasing the phone, users will have to recharge their Vodafone number with Rs. 150 per month for 36 months. Following the recharge, they will get a cashback of Rs. 900 at the end of 18 months. Customers will be able to redeem another Rs. 1000 cashback after another 18 months. Users will receive the amount in their Vodafone Pesa wallets. Overall, consumers will get a total cash back of Rs. 1900 hence they just need to pay Rs. 999 (Rs. 2899-1900).
Avneesh Khosla, Vodafone India Associate Director of Consumer Business said,
“We are delighted to partner with Micromax to democratize the 4G smartphones at a never before price of under Rs 999. This will help fulfil the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.”
In a bid to counter Reliance Jio, the home-grown brand recently unveiled the Bharat 1 4G phone in collaboration with State-run telecom operator, BSNL. The feature phone priced at Rs. 2,200 bundles Rs. 97 BSNL plan that provides unlimited calling and data.
Commenting on the partnership with Vodafone, Micromax Co-Founder, Rahul Sharma said,
“The Bharat-Series, has been aimed at the acquisition of the first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low-cost data packs will drive increased smartphone adoption, as there is still a huge gap. At Micromax, we want to give superior device experience in an affordable way and Bharat range is a testimony of the same, having already sold more than 2 million handsets.”