Micromax, the Indian consumer electronics company announced its new Evok series today. The company has launched two ‘affordable’ smartphones- Evok Note and Evok Power at a price tag of Rs. 9,499 and Rs. 6,999 respectively. Both the phones will go on sale starting midnight Tuesday via the e-commerce platform Flipkart.
Micromax Evok Note
The Micromax Evok Note features a 5.5-inch full-HD display with 2.5D arc glass on top. The phone has a pixel density of 400ppi. It is powered by a 1.3GHz octa-core MediaTek (MT6753) SoC coupled with 3GB of RAM and 32GB internal storage. The Evok Note packs a massive 4000mAh battery. In terms of imaging, the device sports a 13-megapixel autofocus rear camera with 5P Largan lens meanwhile also the front boasts a 5-megapixel sensor for selfies and video call. The Evok Note also features a fingerprint scanner and will come with Secure Space feature for dual profiles. The 4G VoLTE enabled Evok Note It will be available in metal Back finish colour option.
Micromax Evok Power
The Micromax Evok Power meanwhile, features a 5-inch HD display and is powered by a 1.3GHz quad-core processor coupled with 2GB of RAM and 16GB onboard storage. It sports an 8-megapixel autofocus rear camera and comes with a 5-megapixel fixed-focus front camera. The handset supports 4G VoLTE and also features a fingerprint sensor. The device is backed by a 4000mAh battery.
Speaking on the launch, Shubhajit Sen, the Chief Marketing Officer of Micromax said, “With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points. Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favourable impact in the e-commerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
With the shift towards the online segment, Micromax is marking its way to compete with Chinese player that has grabbed a major share in the Indian smartphone market.