With the Chinese smartphone makers playing big in the Indian smartphone market, domestic players are struggling hard to maintain their standing in the home country. Micromax which has lost its position in the top five smartphone players has tied up with the e-commerce company Flipkart to expand its brand in the online segment.
The company will introduce the new Evok series that include the Note and Power smartphones on Wednesday, April 12. The smartphones from the new Evok series will be available exclusively on Flipkart. Apart from the availability of the devices, Micromax however has not outed any other details about the Evok Note and Evok Power phone. Seeing the robust demand for smartphones in the e-commerce platform, Micromax now seems to focus on the online segment to compete with its rivals. The company up until now retailed its smartphones via the offline retail stores.
Targeting the Indian consumers who opt for mid-range smartphones that carry along premium features, the Micromax Evok Note from the new series is expected to compete with the popular Chinese smartphone Xiaomi Redmi Note 4.
According to reports, the company is planning to launch around 8 to 10 smartphones this year in India. The smartphones are said to come under three different price ranges – Rs 10,000 to Rs 20,000; Rs 6,000 to Rs 10-12,000 and below Rs 6,000.
Micromax recently launched a mid-premium smartphone Micromax Dual 5. The dual-rear camera which is the real highlight of the smartphone boast two 13-megapixel sensor, one for monochrome and other for RGB colour. In addition, the handset features Military grade security mode and comes with a dedicated hardware security chip that store passwords and protect user credentials. Priced at Rs. 24,999, the 5.5-inch Super AMOLED Micromax Dual 5 is available on Flipkart and Micromax own web store.