Meizu to get serious about the Indian market starting with the M7 Pro launch

Meizu M7 Pro will make its debut in India in January 2018 and will be priced close to Rs 30,000

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We at Techook had a chance to interact with a senior Meizu India executive. We were looking forward to having this conversation as the company has been teasing the launch of its flagship device, the Meizu M7 Pro in India through its social media channels. We also had to ask them as to why they have been treating Indian market as an afterthought and only been bringing very few devices to the country. So let’s see what the company had to say.

The company official told us that the Meizu M7 Pro will make its debut in India in January 2018 and will be priced close to Rs 30,000. They weren’t able to give us an exact price yet as it hasn’t been locked down. We also got to know that the Meizu M7 Pro will come with the Play Store pre-installed, which has mostly been absent from Meizu smartphones prior to this.

meizu-pro-7

The company official also told us that the last three years have been a test drive for Meizu in India, and the company will now be focusing heavily on India after its home market, China. They will be launching multiple smartphones in 2018 from all the ranges.

The USP of the Meizu M7 Pro will be its secondary display. However, that is not the only feature to look forward to. Meizu claims that the device comes with their proprietary M charge technology which fully charges the device within 30 minutes. However, the company official was a bit iffy when we asked about the frequency of updates their phones will receive. They promised to get back later after consulting the relevant person from their tech department. But, going by the history, we don’t think you should have high hopes.

India is a place where most of the sales still happen offline and online is small chunk comparatively. When asked about their sales strategy, they told us that initially, they will only sell the device online, however, in the coming months, they are planning to go offline through third-party retailers and their own experience stores.

Also Read: Meizu M6 Note with Snapdragon 625, dual rear camera launched

When we asked how was the company performing, they tried to deflect the question saying that till now it was only a test phase and that they had a good response from their customers (which they internally prefer to call fans).

The company also answered our question about why they prefer to use a custom ROM, instead of Stock Android UI. They said that it helped them bring a lot of features to their smartphones that aren’t yet available on stock Android but are highly praised by their customers.

The Meizu M7 Pro looks like an interesting smartphone, and if promoted well, can compete with the likes of OnePlus 5T. We will share more details about the M7 Pro and other Meizu phones with you going ahead. So stay tuned.