Kult a new mobile brand today launched its first smartphone, the Kult Beyond in India. The company with this device is targeting the youth who they say will love the ‘elegant and refreshing look’ that the Kult Beyond sports. The device will be priced at Rs. 6,999 and will be sold exclusively on Amazon India starting August 18. The company is also banking on the fact that the phone features a multi use finger print sensor which can be used to unlock the device and open select applications, answer calls, play and pause music and movies, turn off the alarm and scroll home page.
Commenting on the launch, Mr. Hardip Singh, Executive Director, Optiemus Infracom said, “Today’s hyper-connected millennial demands high-performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.”
“At Kult, our endeavour is to offer made-in-India and best in class smartphones at very compelling price points. We are confident that Kult Brand will connect with today’s youth and meet their demands and requirements at large. We expect to see a huge demand for Kult Beyond and are bullish on its success.” he further added.
The Kult Beyond sports a 5.2-inch HD display IPS on-cell display. It runs on a 1.25GHz quad-core 64-bit processor (the press note did not mention which specific SoC the device was using). It comes with 3GB of RAM and 32GB of Internal Storage expandable up to 32GB via a microSD card. Interestingly the device features 2 SIM card slots and a separate microSD card slot. The Kult Beyond runs on Google’s Android 7.0 Nougat operating system. All of this is backed by a 3,000mAh non-removable battery. The company has claimed that the device will be able to provide the users with talk time up to 25 hours. Interestingly, Optiemus Infracomm will be making the device in India.
“In line with our vision of constantly expanding the selection and enhancing choices for customers, we are happy to partner with Kult to launch the power packed Kult Beyond. We are confident that this new product addition will be well received by our technology savvy customers across the country. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in,”
Mr. Noor Patel, Director Category Management, Amazon India.
As for the camera, the Kult Beyond features a 13-megapixel primary camera with auto focus and Dual Tone LED flash. The device also features a 13-megapixel selfie camera up front with a Dual LED flash. The camera also comes with other features like Beautification and Vistodo with which the users can print images of T-Shirts and mugs.