Indian users are making a vigorous shift from feature phones to smartphones, the price and features being the sole factor for the move. Thanks to the trend, the smartphone market in the country has recorded a record-high smartphone shipment of 300 million in 2016. According to the latest report from CounterPoint Market Monitor service, the smartphone shipment accumulated 18 per cent growth annually in CY 2016 compared to global smartphone market. The global market grew only a modest 3 per cent.
Apple hit a new high, shipping 2.5 million iPhones in the country last year, capturing the tenth place in India. One-third of the total shipment in Q4 (October to December) 2016, came with the release of iPhone 7 and 7 Plus. The Indian smartphone makers, however, couldn’t bag a spot in the top five list even in the final three months of the year. The market, as expected, was dominated by Samsung and four Chinese brands.
Chinese brands took up a combined 46 per cent of the total smartphone shipment from October to December, a 14 per cent increment compared to the year prior. The report also claimed that demonetisation had caused a decline in the mobile sales growth from November onwards.
(Source: Counterpoint Technology Market Research )
The summary from the Counterpoint Technology Market Research says that while mobile phone shipments declined 17% Quarter-on-Quarter, Feature Phone shipments grew by 4% Year-on-Year. However, the transition from feature phones to smartphones slowed down in the second half of 2016, due to the strength of ultra-low cost brands such as iTel.
For India, the report said that of all the smartphones manufactured in 2016, 83 million of them were “Made in India.” Of all the phones shipped within India, 7 out 10 were LTE enabled. Unfortunately, demonitization took a toll on the growth, causing a slow-down towards the end of the year. Overall, the numbers look great for the Indian smartphone market, seeing how it registered significant growth while the global market has been slowing down.