HTC launches HTC U Ultra, HTC U Play in India for Rs. 59,990 & Rs. 39,990 respectively

The HTC U Ultra and HTC U Play are the first smartphones from the Taiwanese smartphone manufacturer's new line-up 'U'.

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  3. HTC launches HTC U Ultra, HTC U Play in India for Rs. 59,990 & Rs. 39,990 respectively

Highlights

    • HTC launched two new smartphones in India.
    • The HTC U Ultra, 5.7-inch phablet costs
    • Both the phones feature HTC AI Sense companion and HTC USonic.

HTC has launched two new smartphones in India-HTC U Ultra and HTC U Play at an event in New Delhi today. The HTC U Ultra a high-end model is priced at Rs. 59,990. The HTC U Play meanwhile is put under a mid-range price bracket with a cost of Rs. 39,990. The HTC U Ultra will hit the shelves from March 6. The HTC U Play, however, will be available for purchase from mid of March this year.

The HTC U Ultra and the U Play are the first smartphones from the Taiwanese smartphone maker’s new ‘U’-line up. The smartphones were originally launched at HTC’s ‘U’ event in London last month.

The U Ultra from HTC carries some premium specs inside the box. The phablet size smartphone comes with HTC Sense Companion, a voice-activated virtual assistant that is similar to Apple’s Siri, Samsung’s S Voice and the Google Assistant. The company, however, claims that the Sense Companion goes a step further than just making suggestions based on a user’s calendar or preferences. The AI-system is designed to learn the phone usage pattern of the user and help them to manage the phone accordingly. The Sense Companion supports voice recognition as well and can answer requests even when the phone is asleep.

Another notable feature in the HTC U Ultra is the inclusion of a secondary display above the main screen that house the new HTC Sense Assistant. The additional display (160×1040 pixels) enables the user to quickly access contacts, apps including upcoming events and weather forecasts.

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The HTC U Ultra tote an improved design, as the company has introduced a 3D contoured glass instead of a metallic design found in other HTC phones. The 7.9mm sleek phone also comes with the iconic BoomSound Hi-Fi edition along with four omnidirectional mics. HTC has wiped the 3.5mm jack from the U Ultra smartphone, however, the company have engineered a “USonic” customisation feature for its built-in audio equaliser. The U Sonic feature in the phone analyses your inner ear with ‘sonar-like pulses’ and optimise the audio quality in the headset that specifically suits your ear.

Specs wise the HTC U Ultra sports a 5.7-inch QUAD HD (2560 x 1440 pixel) Super LCD display. The phone packs Corning Gorilla Glass 5 coating for the 64GB variant while the 128GB version carries a Sapphire Glass protection. It is powered by a Snapdragon 821 processor coupled with 4GB of RAM and 64/128GB of inbuilt storage, which is expandable up to 2TB using a microSD card slot. The device comes with a 12-megapixel rear camera with super-fast laser autofocus, phase detection autofocus (PDAF) and optical image stabilisation. The front camera features a 16-megapixel sensor with UltraPixel mode and 1080p video recording. HTC claims that the Ultra Pixel mode is four times more sensitive to light than the standard mode. This is a dual-SIM smartphone that supports nano-SIM. The front camera also sports a 150-degree wide angle lens.

On the software front, the phone runs on Android 7.0 Nougat with HTC Sense skin. The phone is pegged with a 3000mAh non-removable battery and comes with Quick Charge 3.0 support. Connectivity options in the phone include- USB Type-C port, Bluetooth 4.2, Wi-Fi 802.11 a/b/g/n/ac, NFC, HTC, GPS, AGPS and GLONASS. Sensor suite includes- Ambient light sensor, Proximity sensor, Motion G-sensor, Compass sensor, Gyro sensor, Magnetic sensor, Fingerprint sensor and Sensor Hub for activity tracking.

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The HTC U Play meanwhile is the smaller version of the base variant that comes with a compact 5.2-inch full HD (1080p) screen but with similar quality hardware. The phone has a mid-tier system on chip (SoC). It is powered by an octa-core MediaTek Helio P10 processor and is paired with 3GB+32GB RAM or 4GB+64GB RAM (expandable up to 2TB via microSD). The HTC U Play runs on Android 7.0 Nougat with Sense technology. It has a battery backup of 2500mAh. The phone sports a 16-megapixel primary camera with dual-tone LED flash, PDAF, OIS and BSI sensor. On the front the phone house the 16-megapixel sensor with Ultra mode and the same 150-degree wide-angle lens. Like the HTC U Ultra, the U Play comes with HTC AI Sense Companion and HTC USonic. It is a dual-SIM smartphone that supports nano-SIM. Connectivity options include- USB Type-C, Bluetooth 4.2, Wi-Fi 802.11 a/b/g/n/ac, NFC. Sensors include- Ambient light sensor, Proximity sensor, Motion G-sensor, Compass sensor, Gyro sensor, Magnetic sensor and Fingerprint sensor. Both the HTC U Ultra and the HTC U Play are available in Brilliant Black, Cosmetic Pink, Ice White and Sapphire Blue colour options.