HMD Global acquires ‘Asha’ brand trademark, might soon revive the series

Is the 'Asha' brand worthy of making a big return in this day and age?

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    • The Nokia Asha trademark was first registered in 2011
    • The ‘Asha’ line-up of smartphones was discontinued in 2014 by Microsoft

By now everyone knows HMD Global as the company that sells Nokia branded Android smartphones worldwide. The year 2017 also marked the comeback of the iconic brand in the Indian sub-continent. Now a new report is pointing towards the brand releasing a completely new series of phones in the coming months.

LoveNokia was the first one to spot that the trademark for the ‘Asha’ branding has been transferred to HMD Global. The trademark was initially filed in November 2011 at the European Union Intellectual Property Office (EUIPO).

Asha was a brand under which Nokia used to launch low-cost smartphones. It got discontinued when Nokia was acquired by Microsoft, as these devices were rivaling the low-end Lumia smartphones. If HMD Global decides to relaunch the Asha brand of budget smartphones, these might compete with the low-cost devices from brands like Reliance Jio (LYF), Micromax, Intex, and more in India.

nokia asha smartphones


Much to our surprise, the trademark listing reveals that the ‘Asha’ brand can also be used for, “Computer software platform used in mobile telephones and smartphones; mobile phones and smartphones,” and “Wireless communication services namely for computer software used in mobile telephones and smartphones.” It means that HMD Global might also be working on a proprietary software or a wireless communication service which might accompany its smartphones. However, I feel this is highly unlikely.

All the Nokia Asha branded smartphones ran on Symbian Series 40 operating system. However, I feel in this day and age, if Asha makes a return, it should run on Google’s Android Go operating system instead of the dated Symbian operating system. Well, let’s ‘hope’ so.