High Dynamic Range (HDR) is a technology which improves the video image quality by expanding contrast ratio and colour palette. HDR in simple words provides much more realistic and natural image with rich colours, deep blacks, and bright whites, it also provides a lot of detail in dark scenes. This format is considered as the next step to full HD. A lot of new streaming services like Netflix and YouTube have started to support and produce content in HDR for TV’s and now they are bringing this video format to smartphones.
YouTube now has started to support HDR video on a lot of devices including the Google Pixel, LG V30, Sony Xperia XZ Premium, Samsung Galaxy S8, Galaxy S8+, and the Galaxy Note 8. The company is determined to grow this list and is pushing extremely hard to achieve so. YouTube HDR video was previously only supported on Google Chromecast Ultra and Android TV devices. This recent push on mobile HDR video seems as if the company is betting highly that most mobile users will love to watch this content.
Even Netflix the popular subscription based media streaming service recently announced that it will now support HDR video for mobile devices on the Samsung Galaxy Note 8, LG V30, Sony Xperia XZ1, LG G6 and the Sony Xperia XZ Premium. They have also claimed that soon they will soon start supporting the HDR Video service on more mobile devices.
Mobile HDR video seems to be the next frontier which all the streaming want to capture. However, the devices which support video HDR are limited and will be expanding in the coming months. We feel that getting an early start in this space might give YouTube and Netflix a slight edge over other streaming services.