Google today confirmed that it has plans t merge both of its YouTube Red and Google Play Music services. After the merger, a new unified music app will be created. Google had been planning this since February when both the teams behind the services were merged together. The confirmation of the merger came from Lyor Cohen, YouTube’s head of music at a panel session for the New Music Seminar conference in New York. He said that Google is planning to create a totally new streaming service. This decision might have been made due to the complex ecosystem that YouTube Red created.
YouTube Music was launched the same year as YouTube Red, it allowed the YouTube Red subscribers to listen to songs with or without the video, ad-free. YouTube Red has seen extremly less conversion as compared to the daily reach that YouTube gets. However, the service is not available worldwide. Google told The Verge that if they decide on making any changes to the services, they will send users notifications regarding the same before hand.
“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made,”
Google told The Verge
Recently, Google has been introducing various new features like New Release Radio, they have also been extending the trial period for the app to draw new users to utilise their services.