Emails have been one of the most popular ways of communication for a long time. However, the way we use email hasn’t changed in a long time. Google wants to change that and make e-mails much more interactive. The company is planning to do so by extending AMP (Accelerated Mobile Pages) support to email clients.
This will be incorporated into Gmail’s ecosystem in the coming months. The company has released the Developer Preview of AMP for emails on GitHub for developers to test it. AMP was initially introduced back in 2005. Its main function was to strip down the unnecessary clutter on a webpage thus speeding up the website. Due to the flexibility of this feature, publishers were able to present their content differently to users.
“Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email — a new way for developers to make emails more interactive and engaging. With AMP for Email, it’s easy for information in email messages to be dynamic, up-to-date and actionable”
said Gmail product manager, Aakash Sahney.
AMP for emails will be beneficial for the users as they won’t have to visit the parent site in the email to get more details. Additionally, this will also increase the loading speed of emails. With the help of this feature, users will be able to do simple tasks from right within the email like – Checking discounts for a flight, sending RSVP for an event and much more.
For security purposes, Google has used the new AMP-HTML validation, which means that the emails won’t be asking the users to fill in any personal data. The company has been pushing very hard for AMP recently, which is also evident from the feature Google introduced for viewing stories yesterday called AMP Stories.