Google “Android Messages” update starts rolling, rebranded “Messenger” targets enterprise with RCS

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Google has rebranded its default SMS app from “Messenger” to “Android Messages”. The new identity for the platform is not just for Android users but also aimed to get businesses onboard such that it can become an upgraded alternative of SMS to them.

The Search giant made the announcement today and said that many Android manufacturers have agreed to use “Android Messages” instead of their own custom messaging app. The list of partner manufactures include:

“LG, Motorola, Sony, HTC, ZTE, Micromax, Nokia, Archos, BQ, Cherry Mobile, Condor, Fly, General Mobile, Lanix, LeEco, Lava, Kyocera, MyPhone, QMobile, Symphony and Wiko, along with Pixel and Android One devices.”

The “Android Messages” app based on Rich Communications Services (RCS) can do more for businesses like – send brand text messages, alerts and more features like read receipts, group texting, and high-resolution photos – that you do not get in traditional text messaging apps.

Speaking to Verge, Google’s RCS team Head, Amir Sarhangi said that ‘the app is getting renamed because Android Messages is becoming more like Android itself’ and the new identity of the app is a signal to users that the app fully supports RCS.

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The “Messenger” app update is already live on Google Play India, which gets a new name “Android Messages” along with enhanced features and improvements.