The face of Gionee in India, Arvind R Vohra has stepped down from his position as the Chief Executive Officer and Managing Director after five years of service to the company. Vohra will continue as an executive director at Gionee India, according to The Economic Times. “I will not be taking care of daily operations, but I will continue in the company as executive director. This is a decision taken by the chairman,” Vohra told the publication.
The Chinese smartphone maker which entered India in the year 2012 has been competing with the likes of Xiaomi and Lenovo that are said to grasp nearly 56 percent share in the domestic smartphone market as of June 2017. Gionee clocked USD 1.4 billion (Rs. 9,500 crores) revenue in India last year closing in on domestic smartphone manufacturer Micromax last year. The company in the year 2016 clocked ‘little in over’ Rs. 4,000 crore in India, the ET report cited. Gionee in January this year said that it has plans to increase revenue 2.5 times by the end of ‘ongoing fiscal’.
According to a research firm Counterpoint, Gionee captured 4.6 percent of market share under the Selfie-focused smartphone segment in Q1 2017. Besides this, the mid-end segment (under Rs. 15,000-20,000 range) that saw the highest growth of 158 year-on-year during Q1, 2017, was mostly driven by Gionee in addition to Samsung, Oppo, vivo and Motorola, the research report noted.
Gionee is apaprently looking to secure position in the top five list in the Indian smartphone market this year. The company is said to launch almost six to seven new smartphones with Rs. 8000 to Rs. 25,000 range. Two new affordable Gionee handsets dubbed A1 Lite and X1 will launch in India later this month, a source close to the company has revealed to Techook.com. Additionally, our source has confirmed yet another affordable handset Gionee X1S is also in the pipeline.
While other Chinese OEMs like Xiaomi, Oppo, and Vivo have been able to set a strong foothold in the Indian smartphone market with its aggressive marketing strategy, Gionee is still marking its position in this circle. Now given that Vohra has stepped down from his position, the company’s target to earn a strong position in the Indian smartphone market could likely remain just a specter. Evidently, Vohra was known in the company for building a sturdy Sales & Distribution Infrastructure with a keen eye on Brand Building and making a Robust Support Services Network.