Essential’s Head of UX leaves company, joins Google to lead Home Products design

The departure of Damir isn’t a good news for Essential since the company is preparing to release its ‘titular’ Essential phone "in a few weeks".

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Highlights

    • Essential’s head of UX, Liron Damir leaves company
    • The former VP of design at Pebble joins Google to work on Home products
    • Essential phone said to release “in a  few weeks”.

Just a few days back the Android creator Andy Rubin announced the new Essential phone will ship “in a few weeks”. While the tech startup’s new smartphone is struggling with regards to its release, the company was hit by yet another blow on Thursday. Liron Damin, Essential’s head of UX left the company to join Google.

The designer earlier this week announced on LinkedIn as spotted by Variety that it is leaving the California-based startup to join Google as the new head of UX for Google Home. With Damir leaving Essential in less than four months of joining, this would make the third major executive departure from the company after Brian Wallace and Andy Fouche. Wallace headed the company as VP of Marketing, while Brian Wallace was a communications lead, both parted with the startup this month.

The departure of Damir may not be a good news for Essential since the company is preparing for the release of its ‘titular’ Essential phone. However, for Google, Damir’s hire might make sense as the search giant is said to be working more closely on visual experience interactions with its Google Home product lineup. The veteran designer notably held several positions in the design industry over the ‘last 12 years’. He led the webOS design at HP, which was later acquired by LG. Damir also worked as VP design at Pebble, a smartwatch maker that was later acquired by Fitbit in 2016.

Andy Rubin has not shared any comments on Damir’s departure from the company as of reporting this, however, given that Essential has lost an important adherent from its design team, the launch of its first flagship smartphone is likely to take longer than expected.