Facebook-owned messaging service WhatsApp earlier this month announced its business app to help enterprises reach out consumers over the app. While new tools were being tested to make it easier for people to communicate with businesses they want to reach on the app, online entertainment ticketing service, BookMyShow has now collaborated with the WhatsApp business pilot program. As part of participating on this business pilot, WhatsApp is said to be set as a default ticket confirmation channel for all users on the e-ticket booking platform.
Users will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code upon booking tickets on BookMyShow.
“WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel,” said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.
As per reports, the feature is said to have been rolled out and that the company plans to cover its entire user base in the weeks ahead.
Evidently, WhatsApp had earlier cited to have started a pilot program whereby business accounts will be verified and that the program would feature a ‘tick badge’ in green right next to the contact name indicating that the business is verified. According to Times of India, the business that are part of the pilot program include- airlines, banks, retailers and more.
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While the company seems to monetising its service by charging big enterprises, it will offer a free app for small enterprises. In an interview with WSJ, Matt Idema, WhatsApp chief operating officer said “We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want. We do intend on charging businesses in the future.”
The instant messaging service which was acquired by Facebook for $19 billion in 2014, has now over 1.3 billion monthly users and around 1 billion users.