BlackBerry has now made its BBM Enterprise Software Development Kit (SDK) available for all iOS and Android developers. This will allow them to integrate the BlackBerry Messenger (BBM) into their apps. BlackBerry had released the SDK earlier this year to a few select developers and now has made it available to everyone.
“Since announcing our limited release earlier this year, more than 60 ISV partners are building and embedding apps using our SDK for Android and iOS devices”
BlackBerry’s Dan Auker said in an official blog post
BlackBerry’s BBM Enterprise SDK, will provide much better user experience as compared to other messaging platforms said BlackBerry officials. This SDK will provide features like message retraction, editing, voice notes and much more.
BlackBerry is trying to compete with services like Twilio which provide similar services currently to the app developers. BBM also is offering all the similar features including much more exclusive features.
BlackBerry is looking to charge $29 per user per year for just text messaging services, whereas $79 per user per year to utilise voice and video capabilities, as reported by Venturebeat.
With these high prices, BlackBerry seems to be targeting the enterprise consumers as developers of consumer applications will not be able to afford such prices as they have a high number of users.
With features like editing and retracting messages, developers might tend to use BlackBerry’s BBM services instead of the instant messaging service providers currently positioned in the market.