Apple Inc. has been sued for trademark infringement by a Japanese software company. The suit is for the term ‘Animoji’ which the company claims Apple stole to name one of the features in its iPhone X smartphone. Emonster a Tokyo-based company filed the lawsuit in the federal court of San Francisco stating that it holds the US trademark for the term animoji, and Apple by naming it as the iPhone X feature is performing trademark infringement.
Apple’s animoji feature lets users animate the emoticons expressions with the help of facial recognition. It was launched alongside the iPhone X on September 12. Whereas Emonster launched an animated texting app back in 2014 named Animoji, the company also had a registered trademark for the product name. The lawsuit stated that Apple had full knowledge of the app as it is available for download on Apple’s App Store.
“Apple decided to take the name and pretend to the world that ‘Animoji’ was original to Apple,”
Emonster said in the complaint.
Emonster is seeking an unspecified amount of monetary benefits from Apple and a court order stopping the company from using the trademark term. Currently, the lawsuit is pending.
Previous reports have stated that the iPhone X which will be selling for $999 (Approximately Rs. 65,000) is an opportunity for the company to refresh the smartphone lineup which has lagged behind the competition in terms of features for a long time. For now, we will have to wait and see as to how this lawsuit turns out and if Apple will be changing the name of their feature or not.