Apple iPhone has been ranked as the most reputed mobile brand in India. A combined report from BlueBytes and TRA Research revealed iPhone to receive the highest positive media appearances. According to the report, Samsung scored the second most reputed brand in India. The domestic brand Micromax from the Indian Consumer Electronics company followed up the trail securing third position. It had a Brand Rep score 94 per cent, lower than Samsung. China’s Xiaomi and Finland’s Nokia seized the fourth and fifth position respectively.
The report highlighted 72 mobile phone brands from 12 countries, including 29 Indian brands. India’s Most Reputed Mobile Phone Brands 2017 report also featured 15 brands from China and 8 from the US. The Chinese brands Lenovo, Huawei and Motorola (now owned by Lenovo) ranked sixth, seventh and eighth respectively. South Korean brand LG and Intex Technologies from India figured last in the list with ninth and tenth position.
Pooja Kaur, Chief Spokesperson for India’s Most Reputed Brands said, “Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions.”
The report for the brand evaluation was carried by analysing media perceptions and consumer perceptions in major English and Hindi print media (newspapers and magazines) across 9 cities between November 1, 2015 to October, 2016.