Apple displaces Samsung as world’s top smartphone company: Report

According to Strategy Analytics, the Cupertino giant captured 18 percent of the global smartphone market in December quarter.

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    • Apple overtakes Samsung in Q4 2016 smartphone shipments.
    • Apple captures 18 percent global market in Q4 2016.
    • Huawei, Oppo, Vivo becomes top 5 vendors in fourth quarter.

Apple has had great success with the iPhone, becoming the world’s number 1 smartphone company in terms of units shipped. Apple overtook Samsung in the final three months of 2016 to clinch the number 1 spot from the Korean technology giant. The report comes from Strategy Analytics, a research firm, stating that Apple’s iPhone took up 18 percent global smartphone marketshare in Q4 2016.

The iPhone maker reported that it sold 78.3 million units of iPhone in the fourth quarter. The sales of the iPhone 7 and iPhone 7 Plus units pushed Apple to earn its highest-quarter revenue.

Samsung, on the other hand, sold 77.5 million smartphones worldwide during the fourth quarter, down by 5 percent from 81.3 million phones it sold in the final quarter of 2015. Samsung dropped down to second position due to its Galaxy Note 7 battery fiasco, said Strategy Analytics. As per the research, the South Korean tech company captured 18 percent market share  for the first quarter and 21 percent for the full year.

Neil Mawston, executive director at Strategy Analytics, in a statement said, “This was the iPhone’s best performance for over a year, as Apple capitalized on Samsung’s recent missteps.” “Samsung will be banking on the rumored Galaxy S8 model in a few weeks’ time to reignite growth and return to the top spot in quarterly smartphone shipments.”

The global smartphone shipments overall grew 3 percent annually to hit 1.5 billion units in 2016. Surprisingly, the Chinese smartphone maker Huawei reached double-digit shares for the first time. The company sold 44.9 million units and seized 10.2 percent market share.

Oppo also saw a robust 6.9 percent growth and secured fourth position with 29.5 million units sold. Vivo held fifth position with 25.6 million units sold translating to a 5.8 percent market share.

The global smartphone market, which had been sluggish in recent years, recovered some due to stronger demand in developing markets like China and Africa, said the firm. The Chinese smartphone makers saw growth surge in the fourth quarter.