Apple has announced the release of a new colour for both the iPhone 7 and the iPhone 7 Plus. In a press-release, the Cupertino based company has announced the release of (PRODUCT)RED iPhone 7 and iPhone 7 Plus. While Apple has had various products released in this special RED category, the iPhone is being released in the colour scheme for the first time, in a bid to celebrate 10 years of collaboration between Apple and RED.
Apple has frequently released “special edition Red” iPod and other products, where a part of the sales goes towards a good, social cause. The contributions from the sales of the (PRODUCT)RED iPhone 7 and (PRODUCT)RED iPhone 7 Plus will go towards funding AIDS research. In a statement released as part of a press release, Apple CEO Tim Cook said that “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The (PRODUCT)RED Iphone 7 and (PRODUCT)RED iPhone 7 Plus RED will be available worldwide starting March 24 2017 in the 128GB and 256GB variants. India will be receiving the special edition iPhone sometime in April, starting at a retail price of Rs. 82,000. Additionally, Apple has also announced that the iPhone SE will be replacing the 16GB and 64GB variants with 32GB and 128GB versions starting at an MRP of Rs. 27,200. Both the RED iPhone 7 and iPhone 7 Plus along with the revamped iPhone SE will be available at Apple Authorized Resellers.
Apple’s partnership with RED began 10 years ago and has resulted in the tech company raising over $130 million in funds for the Global Fund in their fight against AIDS. With the introduction of the RED iPhone 7 and RED iPhone 7 Plus, the number is bound to go up, given the popularity of the two devices.