Andy Rubin’s Essential phone to expand its market despite losing VP of Marketing

Essential’s Chief Operating Officer Niccolo de Massi confirms that the launch of the Essential phone in the US is “imminent”

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Highlights

    • Essential phone US launch imminent
    • The phone was officially unveiled on May 30
    • The phone includes edge-to-edge display, modular attachment

Andy Rubin’s all new Essential phone is yet to enter the ‘highly competitive’ smartphone market, but the startup seems to be facing trouble even before seeing the horizon. The company lost one of its major executives, Brian Wallace, Essential’s Vice President of marketing who left the venture on Friday.

Wallace joined Essential in December to head up the venture’s marketing. Erstwhile he worked as a chief marketing officer at augmented reality startup Magic Leap and had gigs at Samsung, BlackBerry and Google. Interestingly Wallace isn’t the only that has left Andy’s newly led venture. Andy Fouché, the company’s head of communications left Essential earlier this month. Fouché too worked with Wallace at Magic Leap earlier before joining as an advisor to Essential.

While the company has lost two of its major leads, it still doesn’t seem to be necessarily struggling. According to Financial Times, Essential is said to be holding talks with several carriers in the UK for a similar ‘exclusivity deal’ to Sprint in the US and Telus in Canada. Notably, the Essential phone was officially unveiled on May 30, and although the release date was promised a month later the phone is nowhere to be seen. While the shipping date still remains a mystery, Essential’s Chief Operating Officer Niccolo de Massi was somehow able to confirm that the launch for the phone in the US is “imminent”. Further, the company told the publication that they were in meeting with UK operators including carrier EE last week to ‘seal a launch date’ for the device. Not just this, Andy Rubin’s venture also said to have plans to launch their new ‘PH-1’ smartphone in western Europe and Japan as well.

ph-1-color-pure-white-bg-white
Essential Phone in Pure White colour

Essential phone, ‘the latest project’ from Android creator Andy Rubin is crafted with unique materials (titanium and ceramic) and pegs in high-end specifications. With edge-to-edge display, premium design, modular back and pure Android software the phone look promising. The Essential phone recently said to have passed Wi-Fi certification, as per XDA Developers (via WiFi Alliance). The device with the model number A11 was seen running Android 7.1.1 Nougat and support dual-band Wi-Fi (2.4GHz and 5GHz). This doesn’t come as a surprise given that Andy Rubin is the father of the Android OS, its new phone will quite likely be treated with the latest OS version.

Source: WiFi Alliance
                                                        Source: WiFi Alliance