E-commerce giant Amazon is all set to announce its on-demand music streaming service called Prime Music in India anytime soon, a source close to the company told Techook without revealing too many details with regards to its timeline. It’s been a while since Amazon confirmed that their Prime Music service is coming soon to India. Techook also spotted some indicative changes carried out by the company, hinting at the same.
The official Prime Video website no longer includes a green video playback button on its logo. Instead, now it consists of a blue Prime logo, one that is used for Prime Music. Another source from the company told Techook on condition of anonymity that it could be a routine rebranding for the sake of aligning with different marketplaces. But notably, our source assured us in the end that Amazon Prime Music is indeed launching in India soon.
A recent Variety report also affirmed that Amazon’s music streaming service is on the verge of launching in India in the coming weeks. Going by the report, the company recently partnered with India’s music labels Saregama and Zee Music. We have gotten in touch with Amazon India for an official comment. We will update you as soon as we have that.
From what is known so far, existing Amazon Prime subscribers shall bear no additional expenses to enjoy the benefits of Prime Music. It’s a no-brainer that Amazon Prime Music will be supported by Echo Dot, a voice-controlled device that uses Alexa to play music, as well as Fire TV Stick for streaming songs directly onto a big screen.
Amazon Prime Music is expected to face stiff competition from some of the well-established players in India like Saavn, Gaana and to some extent, Google Play Music. But given that its subscription also includes Prime Video and some logistical benefits while shopping on Amazon, Prime Music is expected to garner a massive user base in a comparatively shorter time span.