Bharti Airtel has partnered Karbonn Mobiles and launched the Karbonn A40 Indian under Airtel’s ‘Mera Pehla 4G Smartphone’ initiative. Interestingly, this is similar to the marketing terminology used by Reliance Jio, which has an effective cost of Rs. 0. With this device, the company plans to take on the Reliance JioPhone. Airtel and Karboon make this phone available at an effective price tag of Rs. 1,399. The actual cost user will have to bear is Rs. 2,899 after, and they can get up to Rs. 1,500 in cashback. To avail the cashback amount, the users will have to keep on doing a number of minimum recharges.
After you purchase the Karbonn A40 Indian, you will have to make recharges on it amounting to Rs. 3,000 within 18 months upon which you will get a cashback of Rs. 500. If you continue to recharge worth Rs. 3,000 for the next 18 months, you will get an additional cashback of Rs. 1,000. The cashback amounts will be directly deposited into the customers Airtel Payments bank account.
Airtel has said that the users can make recharges of any denominations, however, there is an additional plan they have launched for the device which will cost Rs. 169 and will offer users 0.5GB data daily and unlimited calling, it will have a validity of 28 days.
As for the specifications, the device comes with a 4-inch display with a resolution of 800×480 pixels. It supports dual 4G SIM cards. It comes with 4GB of RAM along with 8GB of internal storage expandable up to 32GB. It is powered by a 1.3GHz Quad-core processor. As for the camera, it sports a 2-megapixel primary camera along with a 0.3-megapixel front camera. All of this is backed by a 1,400mAh battery.
“As the market leader and pioneer of 4G services in India, Airtel’s aspiration is to digitally empower every Indian with high-speed data access. We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience. We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low-cost devices. This is yet another step in our ongoing journey to deeply understand customers and bring innovation that delights them,”
said Raj Pudipeddi, Director – Consumer Business & CMO, Bharti Airtel.
Airtel has said that the users can keep the Karbonn A40 Indian smartphone for themselves and there is no need to return the device to be able to avail the cashback. The company also said that their device will be able to access all the popular apps including Facebook, WhatsApp, and YouTube.