HTC has been pushing hard to come back to the forefront of the smartphone race for a number of years. Just like LG, the company has continued to experiment with various aspects of their devices and the HTC U Ultra was quite a bold statement in that regard. It dropped the headphone jack in favour of digital audio-out via USB-C and they created a new glass back finish for their phones that changes colour depending on how light hits the surface. Soon after, HTC has now released the HTC U11, their flagship smartphone running the all-power Qualcomm Snapdragon 835 paired with 6GB of RAM and 64GB of onboard storage. The phone also has a 4GB RAM/32GB storage variant, but HTC has only brought the beefier build to India. Taking some learnings from the HTC U Ultra, the Taiwanese company has priced the HTC U11 at a more reasonable price point in comparison to what the HTC U Ultra launched for. They’ve also only released the top-end variant of the phone in Amazing Silver and Brilliant Black. The HTC U11 is a bold statement from HTC, but is it enough to make the consumers take notice?