HTC is one of those companies that had at a point in time enjoyed the status of being a behemoth in the cellphone industry. Today, the company is struggling to stay relevant in the age of smartphones, which is a shame given that they’ve got great products. They’ve made phones for Google’s Nexus program and even built the Google Pixel. For some reason, the company’s beautifully designed phones always tend to get overlooked by consumers. This time around, it might be a little difficult to not get enamoured by the HTC U Ultra. The HTC U Ultra stands out from the flagship crowd thanks to its “liquid surface” finish that lends the U Ultra some serious bling value. Kitted with the latest top-of-the-line hardware, the HTC U Ultra is the flagship from the Taiwanese company that demands a closer look.