Apple is a consumer technology company based out of Cupertino, California that sells personal computing devices. Apple was founded by Steve Jobs and Steve Wozniak in April 1976 as a maker of personal computers. As time moved on, so did Steve Wozniak, along with the direction Apple was headed in. Apple shifted from being a personal computer company to a consumer electronics company, giving the world category leading devices such as the iPhone and the iPad.
The brand is currently the most valued technology company in existence, thanks to the synergy between their hardware and software. The design philosophy has allowed Apple to create products such as the iPhone, the single most popular cellular phone on the market. Ever since its introduction, the iPhone has dominated not just in terms of sales numbers, but also with respect to the implementation of hardware and software.